IGA Le Million - TV Spot

IGA Le Million TV Spot

Making of IGA

Pietro bernardi box supermarket front

Box Supermarket Look Development

Pietro bernardi cart front

Trolley Cart Look Development

Pietro bernardi gond front

Fruit Shelf Look Development

Pietro bernardi gond wine

Wine Shelf Look Development

Pietro bernardi refrigeraor open

Dairy Products Shelf Look Development

Pietro bernardi shelf cashier

Misc Shelf Look Development

Pietro bernardi shelf hortifruti

Vegetables Shelf Look Development

Pietro bernardi shelf milk

Milk Shelf Look Development

Pietro bernardi wine sign

Wine Sign Look Development

Pietro bernardi basket

Fruit Baskets Look Development

This is a series of 3 TV Spots for the Canadian Supermarket IGA. I was responsible for look-developing several assets throughout the scenes. It was a intense work at Big Studios (Brazil) but we made it work and we made it beautiful!